It’s spring, when a traveler’s mind turns to thoughts of warm days, theme parks, and Florida beaches. Wine travelers also want to find wineries and let’s face it, Florida hasn’t traditionally been the first place a wine traveler thinks to go.
Researchers at the University of Central Florida Rosen College of Hospitality Management have recognized this fact and are doing something about it. They are currently conducting a series of surveys in conjunction with the Florida wine industry to find out what wine travelers, and Florida tourists in general, think about Florida wine as a destination activity.
There are four different surveys, all completely confidential:
- If you have visited a Florida Winery
- If you have NOT visited a Florida winery
- If you live near a Florida winery
- If you own or work for a Florida Winery
Choose the survey that best fits your description and start clicking away. I, of course, completed the survey for having visited Florida wineries, (I’m up to a count of 23) and it took about ten minutes. Results of the surveys will be used to determine potential marketing strategies for the industry.
As I’ve said before, I think the Florida wine industry is ready for lift off. The number of wineries has doubled in recent years, with new wineries opening all the time. Creative wine makers are producing some remarkable wines from Florida grown fruits, as well as imported fruits and juices. There also are more wine related events, making Florida wine destinations possible.
So if you have a few minutes, help the folks at UCF and the Florida wine makers, by giving your opinion. You can even pour a glass of wine and sip while you click.
Happy Wine Trails!
Southern Wine Trails 
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